Work
Musings
Reverse Engineering the Design Sprint
How might we design the problem when we are given AI as the solution?
Hypotheses: the counterpoint to Evals
The AI industry has fallen in love with evals — benchmarks, scores, automated pass/fail signals. But evals tell you what happened, not why. The counterpoint isn't intuition; it's a well-formed hypothesis. What we're missing is the discipline to ask a precise question before we measure the answer.
The role of design in a moment without UI
When the interface is a prompt, what does a designer actually do? The tools that defined our craft — layout, hierarchy, affordance — don't map cleanly onto systems that think. This isn't the end of design. It's a chance to go back to the thing design was always actually about: reducing friction between a person and what they're trying to do.
Fostering creativity in a world demanding execution
Execution culture doesn't kill creativity on purpose — it just crowds it out. Sprints, OKRs, and roadmaps are optimization machines, and creativity isn't optimizable. The teams doing genuinely original work have figured out how to protect the space where new ideas can be bad before they're good.
Design like an Athlete
Mentors told me to take my athletic background off my resume. I couldn't do it — because it's not fluff. The same discipline that made me a competitive athlete is what's going to make me a better designer.